A number of leading consultants have disagreed on the proper course of action in this economy. Do we cancel our innovative programs and get back to our "core businesses" or do we stretch and try to take market share in this down time at a reduced price?
This week I got a very good article from Robert Tucker, the president of Innovation Resources. You can reach them at http://www.innovationresources.com. After looking at innovation over the last 15 years my opinion would have to fall with the aggressive approach to always be ready to take opportunities when they pass by. Even though resources may be much tighter, we're still in business to serve our customers. If we have products that do that and keep our finances in order, we can still make progress in this market.
Use your good ideas and think of what your customer needs more now than in the booming markets of the last 10 years. Provide it and you will succeed.