Everett Rogers defined five attributes of innovations: (1) relative advantage, (2) compatibility, (3) complexity, (4) trialability, and (5) observability (Rogers, 1995). The five criteria that influence the adoption of innovations were further defined by Moore and Benbasat as: (1) Relative Advantage-the degree to which an innovation is perceived as being better than its precursor; (2) Compatibility-the degree to which an innovation is perceived as being consistent with the existing values, needs and past experiences of potential adopters; (3) Complexity-the degree to which an innovation is perceived as being difficult to use; (4) Observability-the degree to which the results of an innovation are observable to others and; (5) Trialability-the degree to which an innovation may be experimented with before adoption (Moore and Benbasat, 1989).
We frequently don't assess these factors when we put out an innovation and pay the consequences in push back from the users.
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